Improving website organization so that visitor’s can quickly find the information that interests them was an important aspect to this redesign project. During the initial design phase, target audiences were identified and used to help direct additions to the old website content. Content was reorganized into sections easily identifiable by color codes.
Marketing the city of Valdez was another important part of this project. Abundant use of lightweight photos, a homepage slideshow with marketing messages and beautiful graphic design help to achieve this goal.
In order to increase the website’s value to its members, a members section was created. An online Visitor’s Guide request tool makes it easy for VCVB staff to monitor and print requests received from the website.
New Directions: consulting & coaching
It’s spring and big shifts are happening in SWS. As a business is an extension of yourself, I’ve spent the past year figuring out who I want to be and how I want to serve the world. As a result of this soul-searching, SWS has let go of technical support in order to make space…
A New Job Board for Saltchuk
We are thrilled to have launched a much improved Job Board for Saltchuk that makes their job openings shine. Saltchuk is the logistical giant that operates throughout Alaska and Lower 48 with its set of companies: Foss, TOTE, Northern Aviation Services, Tropical Shipping, and NorthStar Energy. Saltchuk was seeking to provide more value to the…
Sky Airparts Online Store
Sky Airparts International is a family business based in Anchorage and Indianapolis that keeps aviators all over the globe well stocked. They compete in a mighty industry and needed an online presence that reflected their impressive coverage, inventory, and professionalism. Last year Sky Air reached out to SWS fulfill these goals through a site re-design…