I hope this lovely fall season finds you well. As we are all buttoning up our coats and preparing to spend a LOT more time inside, we wanted to share some useful information on how to get more from your website with SEO.
What is SEO?
SEO stands for Search Engine Optimization. It is the process of improving a website’s visibility in search engines results, i.e. showing up on the first page of Google. This can be done either by modifying your website and other online profiles (organic SEO) or by purchasing advertising (paid SEO). It’s easy to see in Google where paid and organic search results appear (see graphic).
What can SEO do for my Business?
SEO has the power to increase your business volume. The higher you show up in search results, the more likely you will be landing new clients.
How SEO can improve the return from a website?
SEO can enhance the ROI (Return on Investment) by driving more clients towards your website.
For example, If you are in Anchorage and want to find a Sushi Restaurant. You might search in Google for “Best Sushi in Anchorage”. “Best Sushi in Anchorage” is your “keyword phrase”, and the results that come up on the FIRST PAGE of the search results that Google considers to be the ones most likely to satisfy your specific needs.
Now, if you are the owner of a Japanese restaurant in Anchorage and want to keep business steady, having your website appear at the top of search results is key. A well-optimized website will be fundamental in this.
If you are not using SEO correctly, then it’s likely that potential clients won’t find you, possibly ever. So it’s vitally important for your website that you are high on the first page of the search results, or those competitors who are there will get lots of what could have been your business.
How do I improve SEO for my site?
Writing keyword rich content is fundamental to SEO, but there are also many other ways to optimize your site: strategic backlinking, increasing keyword density, clarifying your website’s structure, modifying URLs, etc. You can learn more with this SEO Starter Guide by Google.
Link to SEO Starter Guide by Google:
SWS also offers SEO Plans that will take care of all of the complicated stuff and give your website a boost!
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