Maximize your website with analytics

GoogleAnalyticsDo you know how many customers your website is bringing in? How about current clients, are they using the website tools you built for them? Is your website doing everything it can possibly do to help your business?

If you’re unsure of the answers to any of these questions, then your business could benefit from taking a look at your website analytics.

Analytics is just a fancy word for the process of capturing and reviewing data for your website. A wide range tools and techniques exist to do this, that vary in price and focus. A longtime (free) favorite of web developers is Google Analytics, which provides detailed information on what pages visitors look at, how long visitors stay, where visitors are from, what devices visitors use, etc.

So, while it’s fun to look at how many people visit your site on a given day, the real power in the data is that it gives you the ability to measure your performance against your goals, the buzz word for which is key performance indicator (KPI).

A KPI (Key Performance Indicator) should immediately inform the reader how the business is performing which  in turn should suggest what actions need to be taken. And if we are measuring the effectiveness of a website, the KPIs need to inform us how the site is doing in driving our business objectives. –

The process basically works like this:

  1. Define your business goals
    ex. Increase revenue in the 4th quarter
    ex. Increase the number of new client queries
  2. Define how the website will help you reach those goals
    ex. Online sales of new products x, y & z
    ex. Search engine optimization for services and a contact form
  3. Define actions that are taken on the web site to attain those goals, i.e. KPIs
    ex. Online purchasing OR higher conversion rate of browsers to buyers
    ex. Page views of SEO optimized pages and number of contact form submissions
  4. Monitor KPIs over time and make adjustments to the website to improve performance

If you’re interested in digging deeper, has a great article on the subject, 5 Steps to Actionable Key Performance Indicators. Alternatively, if you’d like to talk to a web consultant about how your site can better help your business, Michael or Heidi at Sound Web Solutions are always happy to chat. Whether in Anchorage or Valdez, Alaska or Hawaii, or even Brazil, we’re available!

Have a great day,


Posted in


Spring has sprung!

New Directions: consulting & coaching

It’s spring and big shifts are happening in SWS. As a business is an extension of yourself, I’ve spent the past year figuring out who I want to be and how I want to serve the world. As a result of this soul-searching, SWS has let go of technical support in order to make space…

A New Job Board for Saltchuk

We are thrilled to have launched a much improved Job Board for Saltchuk that makes their job openings shine. Saltchuk is the logistical giant that operates throughout Alaska and Lower 48 with its set of companies: Foss, TOTE, Northern Aviation Services, Tropical Shipping, and NorthStar Energy. Saltchuk was seeking to provide more value to the…

Sky Airparts Online Store

Sky Airparts International is a family business based in Anchorage and Indianapolis that keeps aviators all over the globe well stocked. They compete in a mighty industry and needed an online presence that reflected their impressive coverage, inventory, and professionalism. Last year Sky Air reached out to SWS fulfill these goals through a site re-design…